Aerie was founded in 2006 as an offshoot of the American Eagle Outfitters clothing brand. It initially started out with one store in Greenville, South Carolina, but American Eagle customers quickly became interested. The Aerie brand is now so popular that it sometimes outsells the main American Eagle brand. In addition to being sold within American Eagle stores, Aerie also has 148 stand-alone stores. Aerie has a reputation for producing affordable yet high-quality undergarments. It primarily produces bras and underwear, but the company also has its own line of loungewear, pajamas, swimsuits and exercise apparel. In addition to gaining popularity for their clothes, Aerie is also notable for their "Aerie Real" campaign that commits to using inclusive models and avoiding digital retouching.